指尖(Edge)Nail & Beauty lab located in Yongkang Road, center city of Shanghai.
 
Edge founded in winter 2018, to fulfill client’s request to convey a extremly bright, modern and shining feeling, this logo has been designed. Shanghai is a busy city, people passby if you don’t grab them at first time. So I made this logo sharp and freshing.
 
Client’s herself is a super fun of yellow color, while the beauty lab from exterior to interior has applied many of this color.

When designing this logo, I first think about creating a shape that will remind people of nail immediately, then I came up with this rectangular-based curve: simple but perfect. 

 

I design the “指尖” Chinese logotype without basing on a existing Chinese font, but to highlight some characteristic of human finger: thin and beauty: then I used Neutraface family, which is elegant and modern, will coexists with the Chinese logotype with totally harmony.